About us

The International Business Promotion Department of the Regional Minister of Economic Development, Apulia Region Government, allows the Apulian Region to plan and implement policies to support the internationalisation processes of Apulian businesses and local production systems.

The regional strategy for international economic promotion for SMEs is part of a wider, coordinated framework of regional initiatives set up to support investments in Apulia, to incentivise research and innovation in businesses, to increase professional competences and the competitiveness of the Apulian production sector.

The International Business Promotion Department is responsible for promoting the internationalisation of local production systems and local marketing initiatives by means of two planning instruments approved by the Regional Government: the Business Promotion Programme and the Local Marketing Operating Plan.